Now,Google is taking a greater role in helping users search within particular sites.The company has introduced a search-within-search feature that lets users stay on Google to find pages on popular sites like those of Wikipedia.NewYork times etc.The search box appears when some one enters the name of certain web addresses or company names-say "best buy"-rather than entering a request like 'cellphones'.
The results of search are almostall individual company..pages.
The problem is that when someone enters a term into that secondary search box,Google will display ads for competing sites,thereby profiting from ads it sells against the brand.Though the feature helps users save step,there are trade-offs for web publishers and retailers.While the service could help increase traffic.
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